Overcoming technology barriers at a lung cancer research foundation

A national nonprofit organization that provides funding for lung cancer research, education, and support wanted to improve their data governance and CRM management to better engage with their constituents. Build evaluated their current CRM, Raisers Edge, as well as several other information and technology systems, to address the critical gap in constituent intelligence, analytics, and engagement capabilities. We partnered with the foundation’s leadership and “power users” to develop a technology roadmap that provided recommendations on technology investments, additional staff resources, and data governance, so that previously siloed data could be leveraged for better engagement, decision making, and used to inform long-term organizational strategy.