“CRM” stands for “constituent relationship management.” It is borrowed from “customer relationship management” in the for-profit sector.
CRM is a set of processes for managing and engaging with constituents—often supported by one or more technology systems. These technology systems might also be described as “products,” “platforms,” “software,” or “solutions.”
A nonprofit’s constituent relationship management system(s) might support obvious processes like fundraising, marketing, and engagement. But those systems might also support human resource management and financial management (among others). Each nonprofit thinks about constituent relationship management (and the systems that support it) differently.
To learn more about non-profit CRM, visit the constituent relationship management section of our blog.
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Are you looking for an assessment and roadmap to ensure your organization is considering your business needs to software investments with long-term strategic value? Or perhaps you’re ready to have a conversation about a software selection process? Learn more about our Nonprofit Constituent Relationship Management (CRM) solutions here. Whatever your nonprofit technology consulting needs, Build is here to help.